Starting today Twitter is rolling out a new feature called Moments. They are starting their rollout in the US, so if you don’t see the Moments section (indicated with a lightning bolt) within Twitter just yet, don’t worry, you will soon.
Alright, What Is It?
To sum it up, it could be called “the breaking news happening right now”. The “this just in” of Twitter. Their explanation is this:
Every day, people share hundreds of millions of Tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more. We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn’t have to be.
It seems similar to discover, but instead of having the trending topics that may not be relevant at this very second, it shows the tweets that are happening as you speak. As new important events occur the list gets updated.
Engaging With A Moment
I’ll let Twitter explain this portion, they have it summed up fairly well.
- When you click into a Moment, you’re taken to an introduction with a title and description.
- Start swiping to dive right into the story, with immersive full-bleed images and autoplaying videos, Vines, and GIFs.
- A single tap gives you a fuller view of the Tweet, which you can favorite, Retweet, and more. A double tap lets you instantly favorite the Tweet.
- The progress bar at the bottom indicates how much more each Moment has to offer.
- Swiping up or down dismisses the Moment and takes you back to the guide.
- At the end of a Moment, click the share button to Tweet your thoughts, and send it out to your followers.
Following A Moment
When a blue dot appear in the upper right hand corner of the image associated with the moment, you know there is new information pertaining to it. If something is happening right now that piques your interest you can follow it which saved you from having to go back and check the moment tab. Once you follow the moment, it gets blended directly into your timeline.
Who Dictates Moments?
Currently Twitter has curated these from a team they have setup. They are also pulling in suggestions from partners such as Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and the Washington Post, etc. This list will most likely expand in the future.
In my opinion, I like it. I’m even more interested in the ways it will be used by outlets and users. What’s your thoughts?
Source: Moments via Twitter’s Blog